IAAF signs agreement with Asian Broadcasting Union 19/11/2008 |
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The IAAF announced the conclusion of a major broadcasting agreement with the Asian Broadcasting Union.
Brokered by the IAAF's marketing partner Dentsu, this agreement extends the previous agreement for the last IAAF World Championships in Osaka 2007 and will give athletics terrestrial coverage in 18 territories across Asia until the end of 2009.
IAAF President Lamine Diack said: "This is excellent news for the IAAF because it takes us closer to our goal of achieving improved TV coverage at future editions of the IAAF World Championships in Athletics, which is our flagship event. The ABU is committed to increased coverage in a continent which has huge future potential for the sport of athletics."
John Barton, ABU Head of Sport, said: "The World Athletics Championships is one of sports most prestigious events. We are delighted to be a broadcast partner in Berlin with the IAAF. There is a great hunger for high quality sports in Asia and we expect a substantial audience for the Berlin championships on free to air television.
More announcements of new IAAF broadcasting agreements will be announced in late 2008 and early 2009.
(Source: IAAF)
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