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The British Olympic Association (BOA) today announces the appointment of Hugh Chambers as its Chief Commercial Officer (CCO) with effect from Tuesday November 25th 2008. This new role in the organisation brings together the three areas of Brand, Communications/Public Affairs and Business Partner development. Hugh will report directly to the recently announced CEO Andy Hunt.

Hugh Chambers has spent over 29 years at the forefront of marketing communications and sports sponsorship. Hugh worked for 15 years in leading marketing communications agencies Saatchi & Saatchi, Young & Rubicam and Hill & Knowlton; running global accounts such as Ford, P&G; and Amex in over 30 countries, living in London, Paris and New York.

In 1995 he became a shareholder in Prodrive, the leading automotive engineering consultancy. Over a ten year period Hugh ran commercial and communications programmes for clients such as Subaru, Honda, Ford and British American Tobacco. During this time Prodrive won multiple Touring Car, Le Mans and World Rally titles, with drivers such as Colin McRae and Richard Burns. In 2002 Prodrive took over responsibility for the running of the BAR Honda F1 team where Hugh held the role of Commercial Director; this culminated with 2nd place in the 2004 FIA (Fédération Internationale de l'Automobile) F1 World Championship for Constructors. In 2005 Hugh sold his shareholding in Prodrive and has since then been working as a marketing consultant for a wide variety of clients in Europe and the USA.

Andy Hunt, CEO of the BOA, commented:
"With Hugh taking on responsibility for the brand, communications and partner development at the BOA I know that we have someone with the very highest level of worldwide experience combining marketing and sport. I also expect Hugh to play an important part in the new executive management team at the BOA, and look forward to working closely with him on all aspects of the commercial performance of our organisation.”

Commenting on the appointment, Colin Moynihan, Chairman of the BOA said:
"The BOA now has a world class commercial team with Andy Hunt as CEO and Hugh running the day to day operations in this arena – we have a very exciting future ahead of us.”

Hugh Chambers commented:
“I am delighted to be taking on responsibility for all commercial aspects of the British Olympic Association at this exciting time in its history. After Team GB’s great success in Beijing we now need to gear up to London 2012 as the host nation National Olympic Committee with all the increased responsibilities that this brings. Equally the phase after 2012 represents a tremendous range of possibilities with the BOA at the centre. We have a golden opportunity to lift the role and impact of the BOA onto a different level.”

(Source: BOA)