UEFA awards Europa League media rights in Spain 10/12/2008
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UEFA has announced deals with two leading Spanish broadcasters - Telecinco and Canal Satelite Digital (Digital+) - for the 2009-12 UEFA Europa League media rights.
Live and highlights
Free-to-air commercial broadcaster Telecinco has secured a package of rights which include the exclusive broadcast of the first-choice live match (including the final) every matchweek, as well as a dedicated weekly highlights programme featuring the best of the action from the competition.
New format
The packages of rights won by Canal Satelite Digital will enable the broadcaster to deliver extensive coverage of the competition in its new format. Canal Satelite Digital has won the rights to broadcast the remaining live matches as well as a highlights programme every matchweek and delayed match coverage. These rights will be exploited across various Digital+ pay channels. Each broadcaster will exploit the rights on the Internet on www.telecinco.es and www.plus.es.
Exciting deals
"We are delighted to announce these exciting deals with Telecinco and Canal Satelite Digital in Spain," said UEFA General Secretary David Taylor on Monday. "In recent years, Spanish sides have performed impressively in the competition, providing the eventual winners three times in the last five seasons and an all-Spanish final in 2006/07 between Sevilla FC and RCD Espanyol. These partnerships represent fantastic news for Spanish fans because they ensure excellent exposure and quality coverage of Spanish clubs in the competition.
New broadcast partner
"We are excited at the prospect of working with a new broadcast partner in the form of Telecinco and, at the same time, we welcome the opportunity to renew our existing relationship with Canal Satelite Digital," added Mr Taylor. TEAM Marketing AG is the exclusive marketing agent of UEFA for the UEFA Europa League as well as the UEFA Champions League and the UEFA Super Cup.
(Source: UEFA.com)
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