UEFA launches tender process for EURO 2012™ media rights 18/12/2008 |
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UEFA has announced that a tender process will be launched early in 2009 for the exploitation of UEFA EURO 2012™ media rights in Europe. In advance of the launch, UEFA invites interested parties to express and register their interest.
Major territories
For the purpose of this tender, Europe will be split into various major territories for which UEFA will invite media companies, including broadcasters and agencies, to submit offers for the distribution and exploitation of the UEFA EURO 2012™ media rights. As per its flagship club competitions, the UEFA Champions League and the UEFA Europa League, the media rights for UEFA EURO 2012™ will be marketed on a platform-neutral basis in order to reflect media technology convergence and to offer to media content distributors the possibility to exploit the competition across multiple platforms.
January deadline
From today until 20 January 2009 interested parties can register their interest by emailing euro2012mediabids@uefa.ch. After certain formalities, Qualified Parties will then be provided with the appropriate tender documents on the official launch date of the tender process to be communicated in due course.
(Source: UEFA.com)
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