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Panasonic announced the addition of Digital Camera to the Audio and Visual Equipment category for which it is recognized as an Official Worldwide Olympic Partner under an agreement with the International Olympic Committee (IOC).

Under the terms of the TOP agreement, Panasonic has obtained global Olympic marketing rights in Digital Camera equipment, as well as the supply rights for Vancouver 2010 Olympic Winter Games, London 2012 Olympic Games, Sochi 2014 Olympic Winter Games and 2016 Olympic Games.

Panasonic's LUMIX digital still cameras combine high-quality imaging, innovative features that deliver value to the user, and easy-to-use designs. By offering a wide range of products, from compact cameras & digital SLRs, to the next generation interchangeable lens camera, the LUMIX G Micro System, Panasonic aims to meet the diverse needs of the growing digital camera market.

Using its advanced in-house black box technologies, Panasonic continues to develop products with unique, innovative features -- including optical image stabilization, Mega O.I.S., high-speed, fast-response imaging engines with low power-consumption, typified by the Venus Engine, and the iA (Intelligent Auto) mode which allows users to take beautiful digital photos with unprecedented ease. Thanks to its alliance with Leica Camera AG, Panasonic's LUMIX digital cameras also incorporate high quality Leica DC Lenses for creating beautiful photos.

"We're extremely pleased to announce that the long-term partnership between the Olympic Games and Panasonic has allowed us to bring LUMIX digital cameras to the world sporting arena," said Toshihiro Sakamoto , President of AVC Networks Company of Panasonic. "LUMIX has always been an important segment of our High Definition audio and visual equipment line-up. We are very proud of the high-quality images made possible by LUMIX, and we are confident that LUMIX's participation in the Olympic Games will help billions of sports fans capture and share the unforgettable moment of Olympic Games with their family and friends."

John Furlong , Chief Executive Officer for the Vancouver Organizing Committee for the 2010 Olympic Games said, "Panasonic is a valued partner of the Vancouver 2010 Olympic Winter Games. Panasonic's continued innovation and contribution in High Definition technology will enable visitors to the Games to more deeply share and experience the unmatched excitement of the Games."

(Source: money.aol.com)