World Baseball Classic Selects Grey New York for Advertising Campaign 09/01/2009 |
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World Baseball Classic, Inc. has awarded Grey New York the advertising assignment in support of its premier international baseball tournament, the World Baseball Classic, featuring the best players in the world, set for March 2009.
Grey will create a new integrated advertising campaign as part of a comprehensive promotional effort for the 2009 World Baseball Classic. Tickets are on sale now at WorldBaseballClassic.com. Grey helped launch the advertising campaign for the inaugural World Baseball Classic in 2006, which went on to become one of the most successful global sporting events ever, with nearly 750,000 fans participating worldwide.
"Grey presented us with a powerful creative idea that promises to resonate with baseball fans around the globe," said Paul Archey, Senior Vice President, International Business Operations, Major League Baseball. "We look forward to working with Grey again to take the World Baseball Classic's popularity to new levels."
"We're pleased to be teaming up once again with Grey and its team of such talented people," said Gene Orza, Chief Operating Officer, Major League Baseball Players Association. "They were a major factor in the enormous success of the inaugural Classic, and I'm sure that will be the case again in the second Classic, coming in March."
Maureen Maldari, Group Executive Vice President of Grey New York and the account leader, said, "This is a tremendous vote of confidence and we are thrilled to be part of this unique event that celebrates baseball as 'the' international pastime. We are committed to leveraging the power of the icon brand the World Baseball Classic has become."
(Source: Sportsbusinessnews.com)
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