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Generate Sponsorship has been appointed to source sponsors for Brazilian Soccer Schools® and SOCATOTS®.

Brazilian Soccer Schools® (BSS) is the world’s premier football coaching organisation and soccer school, whilst SOCATOTS® is the world’s first soccer specific physical play programme for pre-school children.

BSS illustrates that the dreams of any child, combined with daily practice and a unique devotion to the ball, can produce players with previously unseen levels of technical and physical ability.

It is the 'brain-child' of Simon Clifford, a former Sports Science lecturer and teacher who, like hundreds of teachers across the UK, gave his own time to coach local children after school. However it was when the Brazilian international, Juninho, signed for his beloved Middlesborough FC, that Simon Clifford's true destiny was realised and by some quirk of fate he bought a season ticket a few seats away from Juninho's father. One day, a chance conversation over a half time coffee lead to a blossoming friendship with the World Cup winning forward.

Clifford convinced Juninho to come to his after school training classes to meet the kids and see the techniques he was using from Holland. Juninho introduced Clifford to Futebol de Salão, a smaller, heavier ball that is used in Brazil, along with a radically different approach to teaching football. With Clifford's drive and enthusiasm and Juninho's knowlege and experience of South American coaching techniques, the first Brazilian Soccer School was born.

Now BSS has over one million children enrolled in their soccer academies in 61 different countries. Its graduates are working their way into top flight clubs, and BSS has even seen its first full international players in Micah Richards and Theo Walcott along with 41 Junior internationals currently.

BSS commands support and inspiration from Brazilian football legends such as Socrates, Jairzinho and Carlos Alberto – with the former AC Milan and Brazil full back, Cafu visiting BSS in England during April this year.

Brazilian Soccer Schools® has existing sponsorship arrangements with the UK's Coaching Centre for Excellence - Leeds Carnegie as its Academic Partner.

Simon Clifford said: “We’re delighted to appoint Generate Sponsorship as we look to continue to grow our presence, and have a profound effect on football coaching across the globe.

“We’re determined to maintain the true nature of the game and promote our training programme for the benefit of all those who love football. We exist to develop players who enjoy playing the game so much that they pass on their creativity, passion and enthusiasm to all those who see them play and train.

“We believe it’s the most complete development programme of any sport anywhere in the world, and with further sponsorship support will continue to grow and influence millions more worldwide.”

Andy Muggleton, Generate Sponsorship Managing Partner, added: “Brazilian Soccer Schools® and SOCATOTS® provides access to some of the world’s most exciting players and an association with a proven, truly global coaching programme. It improves the lives of hundreds of thousands of young people whilst delivering a skills boost to the biggest sport in the world.

“Simon has worked tirelessly to get it where it is today, and we feel strongly that it is a superb proposition with a multitude of rights and an outstanding activation platform for brands.”