Eurosport partners with Columbia Sportswear 03/02/2009 |
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Eurosport has partnered with the Columbia Sportswear Company to launch an integrated marketing campaign to start this week.
The campaign will promote the company's outdoor clothing range throughout the spring and summer. It will also support the ‘Team Columbia Highroad' cycling team that is sponsored by the brand and due to compete in upcoming cycling competitions.
It will run on and off-line, as well as using press and outdoor ads. During the Tour de France Eurosport will produce a daily magazine featuring Team Columbia-Highroad. It will include the Columbia Sportswear Company sponsorship.
Online there will be a microsite dedicated to the brand that will run competitions and online cycling forums. The partnership also includes co-branded merchandise.
Eurosport airs 225 hours of live cycling events each year. Its audience reach is 86 million.
(Source: Brandrepublic.com)
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