The National Association for Stock Car Auto Racing, Inc. (NASCAR) has partnered with LeadDog Marketing Group, an award-winning marketing solutions agency, to produce NASCAR Rev’d Up Los Angeles, a large-scale interactive fan festival and viewing party for West Coast fans. NASCAR and LeadDog Marketing Group’s Los Angeles Office is spearheading the production of the event.
On Sunday, February 15th from 10 am - 5 pm at Victoria Gardens in Rancho Cucamonga, CA, NASCAR fans will experience a full day of live race coverage and interactive fun. Shortly after opening at 10 am, NASCAR fans will be treated to coverage of the 51st running of the Daytona 500 on a large outdoor video screen placed among bleacher seats designed to recreate the feeling of being at the track. Along with live race coverage beginning at 11 am PT on FOX, NASCAR Rev’d Up Los Angeles will also have numerous interactive racing-themed activities onsite for fans including: NASCAR show cars, race simulators, drive to web photo opportunities, a video game zone, a replica of the NASCAR Sprint Cup Series Trophy, main stage live entertainment and ticket package giveaways for the West Coast Premier of NASCAR February 21-22 at AutoClub Speedway. LeadDog has also partnered with the Yard House to create two beer gardens in full view of the outdoor video screen, so fans can enjoy Coors Light while watching the live broadcast of the Daytona 500.
From 5:30 pm - 7:30 pm, the family-themed movie Herbie Fully Loaded will be shown for free on the outdoor video screen for all to enjoy.
Participating NASCAR partners for Rev’d Up Los Angeles include: Coke, Kraft Nabisco, Coors Light, Tissot, EA Sports, Jakks Pacific , KROQ-FM Radio, Auto Club Speedway
“For the second year in a row, NASCAR Rev’d Up: Los Angeles marks the launch of our 2009 racing season and celebrates our West Coast fans,” said Steve Sweeney, Director of Consumer Marketing for NASCAR. “This outdoor festival is such an exciting way for our fans to experience the exhilaration of NASCAR and the Daytona 500, and is a great lead-in to the West Coast premier of NASCAR at Auto Club Speedway on February 22nd.”
Most recent West Coast events produced by LeadDog were the Trophy Lounge and Champions Village for the 2008 Breeders’ Cup World Championships at Santa Anita Racetrack in Arcadia, CA and O You! event for O, The Oprah Magazine at The Moscone Center West in San Francisco, CA. Both large scale events took place in Northern and Southern California the same weekend in late October.
