Yahoo! is the official internet partner for ICC 18/02/2009 |
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The International Cricket Council (ICC) and leading internet brand Yahoo! today announced a three-year partnership through which Yahoo! will get access to exclusive images, videos, interviews and player chats around all major ICC events.
With its massive reach, coupled with exclusive content provided by the ICC, Yahoo! will make the game accessible to millions of cricket lovers in India and all over the world.
For the next three years, iccevents.yahoo.com will be the online destination for all ICC tournaments including the ICC Cricket World Cup, ICC World Twenty20 and the ICC Champions Trophy.
ICC Chief Executive Haroon Lorgat said: “In today’s technology-driven world, this is a massive boost for the ICC and cricket. Not only do we get another vibrant and committed commercial partner on board but this deal also ensures cricket fans will benefit from Yahoo’s already established popularity and enormous reach across the cyber world.
“The ICC corporate website and the various event sites that will spring from this partnership will set a new benchmark for innovation and user interaction to ensure that people who choose to follow their team online are rewarded with an entertaining and exciting experience,” he said.
“Yahoo! is thrilled to enter into this partnership with ICC,” said Gopal Krishna, Vice-President and Head of Audience – Emerging Markets, Yahoo!
“This partnership gives us access to content that has never before been experienced in the online domain. It also demonstrates our commitment to cricket and addresses the needs of internet audiences with top-quality coverage of major cricketing events. As a global brand, Yahoo! will attract more users worldwide and contribute towards the growth of cricket,” he said.
ICC Ambassador and former India captain Rahul Dravid, who attended the launch, said: “These days the internet is such a huge part of how people enjoy cricket. Live scoring is a great way to keep in touch with matches that are going on and it’s a great medium for sharing opinions and information about games and players.
“The ICC is always looking to improve international cricket in many ways and this partnership with Yahoo! is going to provide extra choice to cricket fans and everyone involved in the great game,” he said.
This deal with Yahoo! will not alter the level or type of access to ICC events that other cricket or news websites have enjoyed in the past.
(Source: ICC)
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