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The Guangzhou Asian Games Organizing Committee (GAGOC) signed an agreement with Guangdong Jiaduobao Drink & Food Co. Ltd. today in the Great Hall of the People in Beijing. Jiaduobao officially became a Prestige Partner of the 16th Asian Games and will provide non-alcohol drinks except sports drinks for GAGOC during the preparation period and event period. Huo Zhenting, Vice President of the Olympic Council of Asia (OCA), Xu Ruisheng, Executive Vice Secretary-General of the Guangzhou Asian Games Organizing Committee (GAGOC), and Yang Guowei, CEO of Jiaduobao attended the singing ceremony and press conference. Xu Haifeng, the Olympic Champion of shooting in 1984, who was also the first Olympic gold medal winner for China, and Beijing Olympic Champion of weightlifting, Chen Xiexia, who got the first gold medal in the Games for China, were also present at the ceremony.

JDB Group is a large enterprise with its headquarters in Hong Kong dedicated to manufacturing and selling of special drinks. Its main brands include national famous WLK Chinese herb tea in red can and Kunlun mineral water. As a time-honored Chinese brand, WLK boasts of a history of over 180 years and WLK in red can is the Number One brand in the herb tea industry in China. Its sales network covers all 30 provinces, autonomous regions and municipalities directly under the central government in Mainland China and the drinks are sold to East Asian countries, United States and European countries.

Collaboration between Jiaduobao Drink & Food Co. Ltd. and GAGOC is a powerful one between a leading Chinese drink brand and an international high-profile sporting event and will bring out the best in each other. In the following two years, all advertising and brand promotion of Jiaduobao will be carried out with that of the Guangzhou Asian Games, in which it can further improve Jiaduobao's brand awareness and reputation and expand its overseas market share; meanwhile it is also helpful for the adverting and promotion of the Guangzhou Asian Games.

(Source: GAGOC)