Football Association of Wales appoints Kentaro to market its rights 26/02/2009 |
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Kentaro and the Football Association of Wales (FAW) announced that they have signed a long-term marketing deal. From January 2010 until the 2014 World Cup, Kentaro will not only distribute the FAW’s international TV rights but will also market the federation’s sponsorship and related media rights. “We are proud to welcome yet another British Isles federation to the ever expanding Kentaro family,” said Peter Silverstone, Managing Director of Kentaro Limited. “It will be an honour to play our part in maximising the value of the FAW’s rights.”
Kentaro already have long-term marketing deals in place with the English Football Association as well as the Football Association of Ireland. “The cooperation with Wales will further extend our position as the market leader in the United Kingdom,” Silverstone added.
Peter Rees, the president of the world’s third-oldest association, is also looking forward to the cooperation. “We are pleased to have signed this deal and look forward to having a strong partner by our side in our quest to qualify for Euro 2012 and the 2014 World Cup.”
David Collins, Secretary General of the FAW, said: “The FAW is delighted to resume its partnership with Kentaro. We believe that the new agreement will have many benefits for our Association.”
(Source: Kentaro)
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