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IEC in Sports, the Swedish-based sports marketing company specialized in media rights production and distribution, has today announced an exciting new sports magazine show, “ITTF World of Table Tennis.”

The monthly magazine show, launched in conjunction with the International Table Tennis Federation (ITTF) and its Marketing Partner, TMS, will showcase one of the Olympic Games’ most exciting and fast paced sports.

“We are thrilled to be able to add yet another high profile magazine show to our portfolio”, commented Jonas Persson, CEO of IEC in Sports. “Our relationship with ITTF goes back more than a decade and the fact that they have entrusted us to deliver another important communication tool for the sport of Table Tennis, demonstrates the closeness of our partnership together”, continued Persson.

“ITTF and TMS were suitably impressed by other projects IEC in Sports has done for fellow Olympic Federations”, remarked Adham Sharara, ITTF President.

Under the terms of the agreement, IEC in Sports will also distribute the magazine show globally, with ITTF/TMS working jointly with IEC on the most important markets for the sport (China, Hong Kong and Japan).

“We are certain the launch of ITTF World of Table Tennis will continue to help grow the popularity and exposure of our sport globally”, added Anders Thunström, Managing Director of TMS, ITTF’s exclusive Marketing Partner.

The show will include highlights from all major Table Tennis Events, including the World and European Championships, the World Cups, World Team Cup, Champions League, European Top 12 and prestigious ITTF Pro Tour. The first show will launch in early May following the highly anticipated World Table Tennis Championships from Yokohama, Japan, which start late April.