Eurosport signs 4-year deal for Giro d'Italia 16/03/2009 |
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Eurosport Group, RCS (owner and promoter of Giro d'Italia) and RAI Trade (appointed as worldwide media rights distributor) are pleased to announce the extension of their long term partnership for an additional 4 years. The deal covering 2009 through 2012 involves television and internet rights of the Giro d'Italia as well as 3 other major Italian cycling races: Milan San-Remo, the Giro di Lombardia and Tirreno-Adriatico.
The renewal of the deal with Eurosport Group features:
- Live and delayed coverage of the Giro d'Italia on Eurosport, across 59 countries in Europe
- Live and delayed coverage of the other 3 races of the package on Eurosport and Eurosport 2
- Live and delayed coverage of all races on Eurosport Asia/Pacific
- Online coverage across Eurosport's websites.
After the highly followed Tirreno-Adriatico race, which started on 11 March from Cecina, and the 100th edition of Milan-San Remo with a range of special appealing participants, RCS Sport is about to launch in 2009 the Giro d'Italia del Centenario (1909-2009), which with an extraordinary field of top riders will give the event universality and excellence.
Carlo Nardello, CEO, Rai Trade says" "We are delighted about the renewal of the agreement with Eurosport, which guarantees Italian cycling continued coverage in Europe and Asia. Rai Trade has been managing the international distribution of the "Giro d'Italia" for 8 years now. Up to 250 million viewers in more than 140 countries followed the Giro in 2008. The visibility offered by Eurosport is perfectly coherent with our strategy for Italian cycling. The team behind this initiative is a "dream- team" for promotion of the best Italian cycling tradition. Together with RCS, our extraordinary partner for the Giro, we will assure Eurosport reliability and excellence. Eurosport, on its side, is the best partner for unrivalled international visibility."
Laurent-Eric Le Lay, Chairman, Eurosport Group says, "We are delighted to renew our contract for the broadcast of the Giro and the other Italian races. The Giro d'Italia is definitely one of the biggest sporting events of the year and has been a premium property on Eurosport since 1998. We are proud that this long term commitment has contributed to the continuous growth of Giro d'Italia in Europe and to the development of its notoriety in Asia and in the Pacific. In 2009 our cycling offer is unrivalled and features all the best events of the season. Eurosport Group has always been a key media partner for cycling with extensive coverage across our multimedia platform."
2009 calendar of the races related to the agreement
- Tirreno-Adriatico, 11-17 March
- Milan San-Remo, 21 March
- Giro d'Italia, 9-31 May
- Giro di Lombardia, 17 October
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