Former Powerboat P1 CEO launches specialist marketing consultancy 16/03/2009 |
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Former Powerboat P1 World Championship CEO Jim O’Toole today launches Armstrong Kennedy Consulting, his specialist marketing company.
Focusing on the sports and entertainment sectors, Armstrong Kennedy provides high end marketing services to global brands, rights holders and agencies.
O’Toole, who boasts more than 20 years international experience in the arenas of sports marketing and sponsorship management, says today’s challenging economic climate presents an opportunity for a compact and dynamic company such as Armstrong Kennedy.
He explains: “Some people might be nervous at the prospect of launching a new company in these testing times, but I’m hugely excited by the opportunities.
“At Armstrong Kennedy, we offer clients the benefit of extensive experience in sports and entertainment marketing; from football to Formula 1, from jazz to Shakespeare.
“I’ve gained fantastic experience running international sponsorship and events agencies as well as a high profile world championship.
“With that experience in mind, I’ve now established a niche consultancy for organisations that need outsourced senior level support.
“We provide a cost effective, high quality solution for clients faced with ongoing marketing and operational challenges, despite recruitment freezes and general pressure on budgets.”
O’Toole, who joined Powerboat P1 as Commercial Director in August 2007, was CEO between December 2007 and December 2008.
He previously ran WPP’s Ogilvy Action sponsorship division, where his clients included Manchester United, Williams Formula 1 and AIG.
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