Other website sections

»Sports Market Reports

»Sports Jobs

»Tenders

»Directory

»Conferences

IMG Worldwide, the premier global sports, entertainment and media company, announced that Mark Dyer has joined the company as Senior Vice President of Strategic Planning and Development for IMG Sports and Entertainment.

Mark will work from IMG's Charlotte, North Carolina office and will report jointly to George Pyne President of IMG's Sports and Entertainment group and Pat Battle, IMG Senior Corporate Vice President responsible for IMG College.

"Mark's strong background in sports and business will be a valued addition to IMG," said George Pyne. "His first-hand experience and in-depth understanding of the college and racing markets, multimedia rights, licensing, and how to build a business from the ground up is expected to be a tremendous asset as IMG strategically builds its existing divisions and expands into new ventures."

Mark began his career at the University of Tennessee managing its sports radio and television rights. From there he joined Host Communications in Lexington, Kentucky where he served in a variety of capacities, eventually becoming president of the University Group. In 1996 he left Host, and with two partners, launched NASCAR Cafes. In 1999, he formed his own company developing NASCAR-themed entertainment and retail locations.

After selling this successful business venture, Mark joined NASCAR as its vice president of Licensing and Consumer Products where he managed the growth of its branded products program, as well as assisted in the creation of the NASCAR Hall of Fame project and other NASCAR community initiatives. Mark left NASCAR in 2007 to head Motorsports Authentics, NASCAR's leading apparel, die-cast, and collectible licensee.

(Source: IMG)