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Magners Irish Cider has extended its sponsorship of the Magners League for an additional year.

The renewed agreement means that Magners will continue as title sponsor of the competition until May 2009.

The cider brand's sponsorship of the rugby competition, formerly known as the Celtic League and played between Irish, Scottish and Welsh regional and provincial sides, began in 2006 and is now in its second season.

Maurice Breen, marketing director of Magners, said: "Our first season as tournament sponsor saw the popularity of the Magners League increase on all levels and we are committed to working closely with Celtic Rugby to support their ambitions for the growth and development of the competition.

"The Magners League has enormous amounts of potential and continues to showcase a fantastic brand of high-quality rugby; we are excited about achieving even more with our sponsorship over the next couple of years."

Magners will continue its broadcast sponsorships with S4C and Setanta, which each broadcast matches, and is launching an advertising campaign to promote Magners Irish Cider and the Magners League.

(Source: Brandrepublic.com)