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The PGA TOUR and licensee PGA TOUR Superstores have partnered with Global Value Commerce to launch the redesigned SHOP.PGATOUR.COM, the official online store of the PGA TOUR.

To support a high-quality shopping experience, this new partnership will bring expanded functionality, a broad selection of merchandise and competitive pricing. Shoppers will be able to access customer support through a live call center or choose e-mail as their communication channel. Customers will enjoy the ease of navigation and functionality on SHOP.PGATOUR.COM.

Additional site enhancements include the ability to shop for golf gifts by price point, buy gift certificates and browse manufacturer promotions. The site also includes a pre-owned club trade-in center, where consumers may apply their trade-in credit to purchases on SHOP.PGATOUR.COM. Another enhancement to be added in the future will allow consumers to donate the trade-in value of their clubs to PGA TOUR charities.

"We're extremely pleased to team up with Global Value Commerce and its outstanding group of golf industry veterans, who have the e-commerce expertise that will help elevate our business to a new level," said Paul Johnson, PGA TOUR Senior Vice President of New Media. "Our goal is to continue to grow something our audience wants, while further strengthening our ties to fans of the PGA TOUR."

SHOP.PGATOUR.COM offers many of the world's top merchandise and equipment manufacturers, including men's and women's golf apparel, shoes, equipment, books and videos. A selection of PGA TOUR-branded merchandise, as well as TPC and tournament merchandise will also be available.

"The site offers the most comprehensive product selection from all leading brands across all product categories," said Ed Byman, CEO Global Golf and former TOUR pro. "We believe that our strong product offering, as well as our unique ability to offer TOUR-branded, tournament and TPC merchandise, will provide the golf consumer with the ultimate shopping experience."

The store is also accessible through PGATOUR.COM, the leading golf Web site in the industry.

(Source: PGA TOUR)