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The Sochi 2014 Organizing Committee announced that major Russian financial institution, Sberbank, is to become a Partner of the 2014 Olympic and Paralympic Winter Games. The agreement will see Sberbank play a major role in the development of the Sochi region’s banking infrastructure and provide access to financing for the delivery of Russia’s first Winter Games.

Sberbank will finance the key Gornaya Karusel Olympic venue, which will be home to the Russian National Ski Jumping Center and Sub-Media Village for Sochi 2014.

The ceremony of the Agreement signing saw President and CEO of Sberbank of Russia, German Gref, Deputy Prime Minister of Russia, Dmitry Kozak, Sochi 2014 President and CEO Dmitry Chernyshenko, Russian National Olympic Committee representatives and Krasnodar regional administrators.

President of Sberbank of Russia, German Gref, said:

“The aim of the partnership between Sberbank and Sochi 2014 is to promote the Olympic Movement’s spirit and values in Russia. This key agreement will also help to promote healthy living and build on the incredible atmosphere enjoyed by Russian and international tourists in the wonderful city of Sochi.

Sochi 2014 is a national priority project, so I’m happy that a leading Russian banking institution like Sberbank has become a major participant. As well as financing Olympic venues, we are helping develop a modern banking infrastructure for the Krasnodar region.

In preparation for the 2014 Winter Games, I am sure that we will conquer our own Olympus - achieving the goals set out in Sberbank’s development strategy to become a global financial leader.”

Dmitry Chernyshenko, Sochi 2014 President and CEO, said:

“We are inspired by Sberbank’s tangible commitment to the delivery of Sochi 2014 and the transformation of the Krasnodar Region by taking a stake and financing the development of a key Winter Games complex.

In addition, Sberbank’s agreement to open special credit lines for contractors developing Olympic venues will be a major benefit to those organisations in today’s difficult global economy and another example of the guaranteed delivery of Sochi 2014.”

As part of the major benefits the Sochi 2014 Home City program will deliver to the local community, Sberbank will be integral to the development of new banking infrastructure in the Olympic Park and across the whole city of Sochi. This will include the opening of new Sberbank retail services, introducing state-of-the-art self-service terminals and training for thousands of bank staff and volunteers.

Critically, Sberbank will also support the projects of other Sochi 2014 partner organizations and contractors delivering the Winter Games. This will include opening special lines of credit to ensure contractors developing Olympic venues and infrastructure have access to the finance they need.

Sberbank will also maintain and service bank accounts and salary programs for these companies.

These will include a To the Olympic Games with Sberbank system, which will give people in Russia the chance to visit Sochi 2014. Sberbank will also act as Distribution Partner for the Olympic Lottery project and distribute a unique series of coins to commemorate the Sochi 2014 Winter Games.

The agreement with Sberbank follows the recent announcements of Rosneft, MegaFon and Rostelecom as Tier 1 sponsors of Sochi 2014. Worldwide Olympic Partners already signed up in support of Sochi 2014 are Coca-Cola, Panasonic and Samsung.

(Source: Sochi 2014)