Other website sections

»Sports Market Reports

»Sports Jobs

»Tenders

»Directory

»Conferences

Total Sports Asia (TSA) continues its expansion into diversifying its involvement in an assortment of sports with the inclusion of Giants Live into its catalogue of programming.

The Asian sports marketing specialist, has inked new deals with Giants Live to exclusively market media rights for their events. The representation was agreed for distribution of media on TV, Broadband and Mobile platforms over the next two years, adding to TSA’s catalogue of staples, including top-end football, badminton, tennis and motorsport properties.

Giant Live’s CEO, Mark Avery, said: “We are delighted to have entered into a partnership with TSA to distribute media for the Giants Live Tour. Our expertise in arena based sports competition promises to showcase a unique entertainment experience demonstrating incredible feats of strength that no ordinary human can do.”

TSA’s Senior Vice President of Media, Julian Jackson, said: “TSA is pleased to be able to work with such a premium event in the area of their media distribution.” Jackson added: “Strength sports make great television. These powerful athletes who test the limits of human ability makes compelling viewing and is seen as wholesome sports entertainment for families“.

Giants Live is an arena based Grand Prix Series and will consist of a minimum of four events between May and August in 2009 and up to twelve events by 2011. There will be a selection of twelve of the World’s greatest strongmen at each venue fighting over six gruelling disciplines. A top three finish will guarantee them a place at the World Strongest Man Finals and also gain the athletes Championship Points. At the end of the Season the winner will be crowned “Giants of Strength World Champion”.

Past Champions include 5 times World’s Strongest Man Mariusz Pudzianowski of Poland, America’s Strongest Man Derek Poundstone, Britain’s Strongest Man Terry Hollands and seven times Sweden’s Strongest Man Magnus Samuelsson. The series kicks off in May 2009 with two venues already confirmed in the Mohegan Sun Casino Arena, Connecticut (17th May) and Stavanger, Norway (6th June) with more venues and dates released soon.