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TUI Travel’s Activity Sector announced the appointment of Lynsey Devon to the position of Public Relations Manager for the Imaginative Traveller, Headwater and Thomson’s sports brands.

Lynsey, a well-known specialist travel and winter sports PR manager, has spent 20 years with Inghams in various roles including successfully establishing and managing Inghams and Interhome Public Relations department for the past ten years.

Her in-depth knowledge of the media, together with her passion for adventure and sport will bring a wealth of experience to this role. Lynsey will take responsibility for Imaginative Traveller, small group adventure holidays worldwide, and Headwater, tailor-made walking, cycling, cross country skiing and canoeing holidays specialising in Italy and France. In addition this role incorporates TUI Travel’s Sports Division, a collection of some of the most established sports travel and event brands in the world offering high quality accommodation, flights, tickets and ground packages to leading Rugby, Football, Cricket, Motorsport, Olympics and Commonwealth Games. Key sponsorship deals include FIFA, ICC, IRB, UEFA, IOC and the FA.

Lynsey says on her appointment, "I am really thrilled to be joining such a successful and well respected company – an institution in the travel business. TUI Travel PLC is a leader in its field, with a strong customer base and renowned for the superb service it provides to its customers. I am looking forward to working with the Activity team and building on the brands equity to contribute to the businesses future successes".

Mark Thompson, Activity Sector Marketing and IT Director, says on her appointment, “We welcome Lynsey as part of TUI Travel’s Activity Sector. Her expertise and understanding of the industry will enable her to manage the public relations activities effectively and allow her to bring in new ideas to customer communications through on line and offline channels.”