LTA appoints Fast Track to handle its PR 09/04/2009 |
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Britain's governing body for tennis has appointed Fast Track to handle its PR.
The agency will work to promote both the Lawn Tennis Association (LTA) and its sponsor, financial services company Aegon.
Fast Track director of communications Steve Chisholm said: ‘We’ll be working towards driving interest in tennis, bringing to life the great work happening at grass roots level, and working to communicate the role of Aegon.’
The agency has been handed a two-year account that will be led by Chisholm. It was won in a six-way pitch.
Max Clifford Associates formerly worked for LTA, but declined to repitch when Aegon became the sponsor.
(Source: prweek.com)
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