The Co-operative to sponsor World Netball Series 23/04/2009 |
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The Co-operative Group, the UK’s largest mutual retailer, has today (17th April) announced its sponsorship of the World Netball Series in Manchester from 9-11th October.
The top six nations, England, Australia, New Zealand, Jamaica, Samoa and Malawi are invited to take part in the series at the MEN in Manchester, which will be broadcast live on Sky Sports in the UK, and a number of international networks worldwide.
For the first time, the series will be introducing a raft of exciting rule changes which will revolutionise the competition. Shooting from outside the circle for double points, rolling substitutions, and elected “Power Play” quarters worth double points will all make up part of the new rules designed to test the talent of the world’s elite players.
The Co-operative is already proud sponsor of the Netball Superleague in the UK, as well as the first ever international Netball Podcast in association with England Netball.
The Co-operative has also been instrumental in championing the bid to have netball included in the Olympic Games, and have secured the support of PM Gordon Brown, Cherie Blair, Dame Kelly Holmes, Denise Lewis, Bryan Robson and over half a million members of the public.
Liz Matkin, Sponsorship Manager at The Co-operative, said “We are delighted to be involved with the World Netball series, especially in our home town of Manchester. The Co-operative has been heavily involved in netball via the Co-operative Netball Superleague and Back the Bid, and so this sponsorship is complementary to our existing portfolio.
“The Co-operative is committed to the development of the game, and we’re very excited about the rule changes that have been brought in this year- it will definitely make for fierce competition as ever”.
Sports marketing agency Generate Sponsorship will manage the PR and activation of the sponsorship.
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