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Global digital sport and entertainment specialist Perform today announced the exclusive distribution of their market leading e-Player across Prisacom’s network of digital publishing properties. The e-Player, which streams premium on demand sports content to every major UK publishing group, will extend its network into Europe for the first time.

Launching this week on Prisacom’s sports website www.As.com, the e-Player will provide Spanish sports fans with a range of premium on demand sports highlights, featuring 8 channels that combine Prisa’s sport content with Perform’s Omnisport.tv content including English Premier League, Serie A, Liga Sagres, International Football, golf and tennis.

The e-Player currently streams over 25 million premium sports videos and reaches 8 million unique users a month in the UK and is expected to stream over 5 million videos in May across the Prisacom network.

Pre-roll advertising and sponsorship sales across the e-Player will be handled by Prisacom’s sales team, whilst Perform’s advertising and sponsorship sales division (Perform Sales), who have already secured sponsorship deals with Electronic Arts and Powerade in the UK, will work to extend existing sponsorship programmes internationally.

Additional e-Player distribution conversations are currently at advanced stages with leading publishing groups in Germany, Italy and the USA where Perform have just opened an office.

Oliver Slipper, joint-CEO, Perform said: “We’re very excited to be working with Prisacom. Their network of premium digital publishing properties provides a great platform for the e-Player to expand into the rest of Europe and we’re confident other publishing groups in region will follow very shortly.”

Arturo Marin, Managing Director of As.com said: “Ease of integration and premium content were key reasons for our decision to implement the e-Player across our product. Advertisers are looking for engaging content which they can integrate with to reach large audiences and the e-Player provides that for us.”