Sunset+Vine to manage media rights for FIS Snowboard and Freestyle World Championships 14/05/2009 |
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FIS announced the appointment of Sunset+Vine International to manage the global media rights to the FIS Snowboard and Freestyle World Championships for the next five years. The contract includes the FIS World Championships for 2011, Snowboard in La Molina (ESP) and Freestyle in Deer Valley (USA) and for 2013, Snowboard in Stoneham, Quebec (CAN) and Freestyle in Voss (NOR).
The UK based agency Sunset+Vine was chosen after a structured process during which several agencies showed interest in selling and distributing these media rights. In order to reach the growing youth market, there will be a special focus on using new technologies and innovative means to exploit the rights, to grow digital coverage and capture the interest of a wider demographic.
Looking forward to this new cooperation, FIS President Gian Franco Kasper stated: "Sunset & Vine International is a new partner for FIS with substantial experience in creative production and distribution activities. The fact that their innovative concept for managing these rights could be chosen from several high-level applicants underscores the popularity and value of the FIS World Championships in these youth-oriented disciplines.”
Jeff Foulser, Chairman, Sunset+Vine, added: “We are delighted to be working with FIS on these prestigious World Championships. Both Snowboarding and Freestyle Skiing have grown in popularity as television sports over the past few years and we look forward to broadening their appeal even further.”
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