Dolphins Giving Fans Handhelds to Watch Replays, Access Stats 21/05/2009 |
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The Miami Dolphins will provide 5,000 wireless handheld devices to premium ticket holders next season, allowing fans to view replays, alternate camera angles and statistics during National Football League games.
The devices will be handed out free to fans in suites or club seats, allowing them to view high-definition footage from multiple camera angles, as well as order food or send text messages, owner Stephen Ross said. The Dolphins will be the first NFL team to offer such handheld units, he said.
“We’re trying to stay ahead of the curve,” Ross said at a news conference. “I’m sure everybody else will be picking it up in the future.”
Robert Mimeault, president of Montreal-based Kangaroo Media Inc., which makes the units, said they allow fans more control of their game-day experience, while proving a new platform for advertising and corporate sponsorships.
“Fans have been getting used to having immediate access to the information they want,” he said. “This will enable them to do just that.”
Terms of the team’s agreement with Kangaroo Media weren’t disclosed.
(Source: Bloomberg)
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