Polsat and ITI awarded Polish rights 26/05/2009 |
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UEFA has announced the award of the 2009-12 UEFA Champions League media rights in Poland to Polsat and ITI.
Live and highlights
Polsat will show the first choice live match (including the final and the UEFA Super Cup) on Wednesdays, as well as a Wednesday night highlights programme featuring highlights from the matches played on both Tuesdays and Wednesdays. In addition, the broadcaster will show the UEFA Champions League weekly magazine featuring a round-up of news, features and action from each week of the competition. In the event of a Polish team playing matches on a Tuesday, then these will also be available free-to-air on Polsat.
Significant package
ITI, a leading pay operator in Poland, has won a significant package of rights which will enable it to offer comprehensive coverage of the competition on its N Sport branded channels. ITI will broadcast all matches either on a live basis or delayed. The broadcaster will also screen a comprehensive highlights programme on each night. Polsat and ITI will also exploit the rights from each competition on the internet and on mobile.
Excellent combination
"UEFA is very pleased to to confirm these new deals in Poland which guarantee an excellent combination of free-to-air and pay exposure for the UEFA Champions League over the next three seasons with proven broadcasters," said UEFA. "A the same time, UEFA wishes to thank TVP which has been valued partner of UEFA and this competition in Poland during recent seasons."
UEFA Europa League sales process
The sales process for the UEFA Europa League media rights is also currently open and UEFA will issue a separate announcement regarding the award of these rights in Poland in due course. TEAM Marketing AG is the exclusive marketing agent of UEFA for the UEFA Champions League, UEFA Super Cup and UEFA Europa League.
(Source: UEFA.com)
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