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The International Basketball Federation and Tissot SA signed a historic agreement making the internationally renowned Swiss company a FIBA Global Partner for the next four years (2009-2012).

The signature and the subsequent announcement were made wednesday in front of the media at the ‘Cité du Temps’ of Geneva. The event was attended by Mr. G. N. Hayek Jr. (CEO of The Swatch Group SA), Mr. François Thiébaud (President of Tissot SA), Mr. Christophe Berthaud (General Manager of Swiss Timing), Mr. Bob Elphinston (President of FIBA) and Mr. Patrick Baumann (Secretary General of FIBA and IOC member).

The event was highlighted with the presence of Mr. Zoran Savic, current General Manager of Fortitudo Bologna and an internationally renowned all-time basketball star. Savic’s impressive track record with the former Yugoslavian National Team includes a gold medal at the 1990 FIBA World Championship in Argentina, a silver medal at the Atlanta 1996 Olympic Games and three gold medals at the EuroBaskets of Rome 1991, Athens 1995 and Barcelona 1997.

François Thiébaud, Tissot President, said: “Partnering with FIBA is a major step in the timekeeping history of Tissot. Being associated to such an international sport as basketball underlines the brand’s dynamic nature and our values of precision and performance. Offering exclusive timekeeping services and unique designed watches will also give our passionate customers an additional reason to be proud of their commitment to Tissot.”

Patrick Baumann, FIBA Secretary General and IOC member, stated: “In addition to becoming a FIBA Global Partner, this is a is a long-term strategic partnership which is of particular importance for three reasons. Firstly, Tissot will provide the major FIBA Championships with the highest possible level of timing and data management services. Secondly, Tissot will activate the FIBA partnership across the world through its impressive network of outlets. Finally, Tissot and FIBA will produce exclusive watches for all basketball fans. FIBA welcomes Tissot, a prestigious Swiss brand, to our basketball family!”

(Source: FIBA)