NBA seen looking to English football for tie-up 08/06/2009 |
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The National Basketball Association and England's top football league are in talks over a marketing and commercial tie-up, the Financial Times reported on its website.
Representatives from the leagues met in London to discuss how they might work together and compared notes on their respective media rights strategies, particularly in Asia, the paper said.
"We are unapologetic imitators," the paper quoted NBA Commissioner David Stern as saying.
"The Premier League's ability to negotiate their (media) deals and the way they split their packages (of media rights) .... is something we can learn from."
The NBA and English Premier League could not be immediately reached for comment by Reuters.
(Source: Reuters)
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