Sony kicks off 'Soccergraphy' campaign 16/06/2009 |
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Consumer electronics company Sony has launched the 'Soccergraphy' campaign in commemoration of its official partnership with soccer's governing body Fifa for the 2010 Fifa World Cup in South Africa.
Celebrating 'Soccer and Photography', Soccergraphy commences with an open invitation to photographers from around the world to share their views of soccer in a global photography competition.
As part of the campaign, Sony is calling all amateur and professional photographers from around the world to come forward and share their views of soccer in a global competition that showcases the vitality and universal nature of the sport.
Open to creative interpretation, participants are free to submit any images related to the simple theme, Soccer, to sony-asia.com/soccergraphy. The only qualifying criterion is that the image should have at least one football featured.
The best photos from the Amateur and Professional photographer categories of the competition will be featured alongside works of world-renowned photographers in a specially created photo book. Grand prize winners in both categories will be rewarded with a trip to South Africa to see the 2010 Fifa World Cup finals.
Additionally, the overall winner of the Amateur category will also win a state-of-the-art 700 camera, 16-80mm lens, 70-300mm lens and 50mm 1.4 lens. Similarly, the overall winner of the Professional category will bring home Sony's flagship 24.6-megapixel D-SLR camera, 900, complete with 24-70mm lens, 70-200mm lens and 50mm 1.4 lens.
Also, the best amateur entries will have the opportunity of being featured in a specially created photo book alongside works from world-renowned photographers. National Geographic's Steve McCurry, Mike Yamashita, as well as Magnum Photos' Abbas Attar and Michael Freeman , are a few of the personalities from the photographic world that Sony has invited to contribute their perspectives of soccer.
The photo book will be available in selected Asia Pacific countries from May 2010, coinciding with the launch of the 2010 Fifa World Cup South Africa.
(Source: Indiantelevision.com)
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