tv14 goes into extra time with German Handball Federation 25/06/2009 |
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Since August of last year tv14 has been the DHB's official partner, and has presented the company's own logo exclusively on the match referee's clothing in the 1st and 2nd divisions as well as the DHB Cup, the Final Four, the All Star Game and the Supercup. The cooperation between tv14 and the DHB has now been renewed for another year. In addition, Bauer Media Group's biweekly TV magazine is represented as a sponsor on various advertising media at German national team games.
"With sold circulation of around 2.4 million copies, we are Europe's biggest TV guide," said Ralf Meyk, Executive Publishing Director TV Guides. "Still we want to bring our magazine to the attention of additional audiences. We will do so among other things by continuing to rely on the combination of exclusive placement on the referee's kit and appearing as the partner of the popular national handball team."
"We are pleased that tv14 is on board for another year," said Ulrich Strombach, President of the German Handball Federation. "The partnership has proved successful for us both and the contract extension is a gratifying continuation."
"It is a very positive signal for us that tv14 has decided to maintain its involvement in handball," said Philipp Hasenbein, managing director of SPORTFIVE, the DHB's marketing partner. "We are pleased that they are happy with handball sponsorship as part of their communications mix."
(Source: Sportfive)
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