Sponsorship record for 2010 Asian Games 30/06/2009 |
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Organisers of the 16th Asian Games are hailing the biggest sponsorship in the event's history, 500 days out from the opening ceremony, an official with the Guangzhou Asian Games Organising Committee (GAGOC) said yesterday.
"We have made remarkable achievements ... in terms of marketing development sinceGAGOC was authorised by the Olympic Council of Asia (OCA) to be independently responsible," Liu Jiangnan, Deputy Secretary General of GAGOC, said. "I can tell you the total fund so far is five times the amount collected by GAGOC of the 2006 Asian Games in Doha, Qatar," he added.
In the past, the OCA has managed Asian Games marketing, Liu said.
"The achievement represents the host city's utmost effort to avoid the impacts of the global financial crisis," Liu said.
So far, 30 companies have signed sponsorship deals withGAGOC - the largest number in Asian Games' history, according to Liu.
Although a few potential sponsors broke off talks earlier this year amid global economic meltdown, subsequent agreements were reached.
"A growing number of domestic companies are aware of the Asian Games' brand, which they believe can help them promote business overseas," Liu said.
GAGOC will sign about 10 more sponsorship deals before the opening of the Games, Liu said. It has authorised 23 companies to produce official products and 31 more to sell authorised Games products, such as souvenirs.
About 2,000 different items will be produced ahead of the Games.
In another development, GAGOC issued a slew of official commemorative stamps of the Games yesterday .
"We will soon sign an agreement with a local ticket company to sell the official tickets of the Games from next May," Liu said.
(Source: GAGOC)
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