Pitch appointed to promote everything Glorious at Goodwood 01/07/2009 |
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Goodwood, one of Britain’s most picturesque racecourses, has appointed Pitch to raise awareness of the Glorious Goodwood Horseracing Festival (28 July-1 August).
Pitch has been engaged to increase the level of media exposure the festival receives in key sport and lifestyle media. The agency has also been tasked to help boost the number of race goers attending the Tuesday and Wednesday of the festival.
One key initiative Pitch will undertake is the delivery of Sporting Greats Day on Tuesday 28 July; a day celebrating sporting greatness, attended by top British sports stars. The day will include a lunch for national media hosted by Lord March and Directors of Goodwood, featuring a high profile guest speaker.
“Pitch’s extensive knowledge of sports business coupled with its lifestyle and celebrity expertise made them the perfect choice for Goodwood,” said Rod Fabricius, General Manager, Goodwood Racecourse.
Henry Chappell, Chief Executive of Pitch commented: “We are thrilled to be working with Goodwood to promote one of the highlights of the Summer social and sporting calendar and look forward to ensuring it receives the mainstream media exposure it deserves.”
Pitch is a creative communications consultancy that specializes in sponsorship and sport. The London based agency, which was formed in 2002 with the backing of Matthew Freud, focuses on maximizing the commercial and brand value of its clients. The agency represents a diverse range of clients such as Chelsea FC, the NBA and Visit London. It has recently launched the England 2018 World Cup bid and undertaken Fred Perry’s Wimbledon 2009 campaign.
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