Taco Bell replaces McDonald's as NBA sponsor 02/07/2009 |
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Taco Bell has replaced longtime sponsor McDonald's as the NBA's fast-food partner.
Taco Bell and the NBA have agreed on a four-year deal that includes ads for the fast-food chain on ABC, TNT and ESPN, NBA-themed promotions at Taco Bell's 5,600 restaurants and NBA-themed advertising. Taco Bell will be the title sponsor for the All-Star Saturday Night Skills Challenge and an associate sponsor of the All-Star Jam Session.
The agreement ends the league's 20-year partnership with McDonald's.
The package's value was not disclosed, but a person familiar with the deal confirmed the details to The Associated Press on Wednesday. The person spoke on condition of anonymity because the deal had yet to be announced.
(Source: NBA.com)
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