Asian Games appoint PR agency 03/07/2009 |
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Guangzhou, June 29 - After the open bidding to public relations service for the 16th Asian Games, the Guangzhou Asian Games Organising Committee (GAGOC) appointed Ketchum Greater China as its public relations agency of record.
A signing ceremony was held to celebrate the agreement signed between GAGOC and Ketchum Greater China, which showed GAGOC's determination to promote Asian Games brand on the international community.
Ketchum ranks among the world's largest global public relations agencies, operating in more than 50 countries. In the eight decades since its founding, Ketchum has become the most award-winning agency in history, including winning 112 Public Relations Society of America Silver Anvil awards.
In the coming months, Ketchum will provide professional service and consultancy to GAGOC in crisis management, brand marketing strategy, international news release and Asian media communication.
(Source: GAGOC)
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