Panasonic UK appoints brandRapport to leverage 2012 Sponsorship 15/07/2009 |
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The UK division of Worldwide Olympic Partner Panasonic has appointed leading associative marketing and sponsorship agency brandRapport to leverage its Olympic sponsorship in the UK. brandRapport will work with Panasonic UK to pull together a four year strategy which the agency will then activate. As part of its role, brandRapport will receive and respond to all Panasonic’s Olympic sponsorship enquiries within the UK.
The appointment comes following a highly successful PR campaign run by brandRapport to award each of the Beijing Olympic gold medallists with the latest Panasonic Viera television and Blu-ray player.
Commenting on the appointment, Advertising and Sponsorship Manager, David Bonney said:
“We have been working with the Olympics for over twenty years but with the home Games in 2012 we really wanted to make the most of this opportunity. brandRapport has developed and implemented some of the most successful Olympic campaigns over recent years and we look forward to working with them.”
brandRapport Director, Mark Bullingham commented:
“We are delighted to be appointed to work with the team at Panasonic UK to help develop and then deliver their plans for 2012. Over the next few months we will be working with all of the relevant marketing teams to ensure that we create a programme that will support their product campaigns and maximise the ROI from the sponsorship.”
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