Eurosport smashes Tour de France live stage audience record 27/07/2009 |
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Eurosport drew a best-ever average audience of 2.8 million* across Europe for the 15th stage of the Tour de France on Sunday 19 July, smashing its record for a live stage.
The channel, which is airing the Tour in HD across Europe and parts of the Asia-Pacific region, also scored a superb audience reach of 6.9 million different viewers* during the stage, won by yellow jersey holder Alberto Contador.
Arnaud Simon, Broadcast Director, says: "We are delighted to have broken this landmark. Our audience ratings since the beginning of the Tour have been very positive and there are many reasons for this.
"Our comprehensive live coverage of the stages goes beyond any other channel. We are broadcasting in high definition (HD), which brings viewers spectacular images and greatly enhances the enjoyment of the race. Also, our complementary editorial and news shows, such as Planet Armstrong, Tour de France Flash and highlights are creating a very strong, stand-out TV package that is attractive to viewers."
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