Allstate drops NASCAR sponsorship 29/07/2009 |
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Allstate Corp., which in 2005 began a partnership with NASCAR, will drop its sponsorship of the Allstate 400 at the Brickyard at Indianapolis Motor Speedway, the home and auto insurer confirmed Monday.
``The contract was up and we're always reviewing our properties and how they perform,'' Allstate spokesman Raleigh Floyd said. ``We enjoyed working with them, and the fans are probably the most loyal in sports, but our other sponsorships were just performing a little better.''
Allstate will continue to focus on its sponsorships of college football, including the Sugar Bowl, as well as the Olympics, which the city of Chicago is vying for in 2016.
And ``our plan is to be a big part of that if the Olympics come to Chicago,'' he said. ``Resources that are freed up from this decision could very well go toward that.''
When Allstate announced the NASCAR sponsorship in 2005, it said it was the first-ever insurance company to officially partner with the auto racing league.
Allstate has been cutting jobs and cracking down on travel.
(Source: southernillinoisan.com)
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