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The Italian Lega Nazionale Professionisti (LNP), the governing body of the Italian professional football leagues, has achieved impressive early success with two domestic media rights packages for Serie A, assisted and advised by the international sports marketing company Infront Sports & Media.

LNP has today approved the bids of Sky Italia and R.T.I. S.p.A. (a Mediaset Group company), submitted on 27 July, for the Platinum Live and the Gold Live packages respectively.

In total, six media rights packages were put out to tender on 10 July for exclusive domestic rights for Serie A for the 2010/2011 and 2011/2012 seasons. The remaining packages will be assigned in the upcoming weeks.

Infront is the exclusive advisor to the LNP in the exploitation of the national and international media rights for all its properties, starting from the 2010/11 season, for six seasons.

Marco Bogarelli, Member of the Board of Directors of Infront and President of Infront Italy, said: “We are very satisfied that the two packages for the first two seasons have been assigned to Sky and R.T.I., with an offer exceeding the required total minimum license fee.” He added: “For Infront, this result is a good start and we are confident we will more than achieve our goal through the assignment of the remaining packages to the other interested media companies. We had several meetings with Lega Calcio to fine tune the structure of the packages. We intend to contribute in a significant way to the television and new media coverage of this superb football product, by creating new solutions and innovative screen shots to increase viewers’ interest.”

Philippe Blatter, President & CEO of Infront Sports & Media, said: “To achieve this a full year ahead of our first season as the Lega’s exclusive advisor, getting close to meeting our financial targets, is extremely encouraging for both the LNP and Infront, especially when set in the context of the current economic environment. It just confirms our faith in top football. This is the sport where our experience in distributing premium sports rights and implementing complex projects can be applied to greatest advantage.”