Ticket prices for 2012 will exceed bottom-line pledge 31/07/2009 |
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London 2012 organisers insist tickets for the Olympics will be "highly affordable", but admit they cannot guarantee to honour their initial pledge to make the cheapest available for just £15.
When the detailed bid for the Games was launched by the London 2012 chairman Lord Coe in November 2004, he said ticket prices would "start at £15 and over half of them are £30 or less and the prices include free transport". Now, with three years to go to the opening ceremony, organisers say the 2004 figures were just "indicative" and were based on dollars – the exchange rate is now different – and when baseball and softball were among the events. The lowest-priced ticket for 2012 has yet to be determined, a spokeswoman confirmed.
Paul Deighton, chief executive of the London organising committee, said: "It was all in dollars which was a bit confusing and at bid time we had both softball and baseball, which would have been a very significant number of relatively cheap tickets. The principle still applies that a very significant chunk of our tickets will be highly affordable so we can get families there. This is the strategy we are working on now and will be finished in 2010."
(Source: Independent.co.uk)
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