Total Sports Asia Ramps Up With Football Ahead of South Africa 2010 07/08/2009 |
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Total Sports Asia (TSA) has today been appointed by Belgian-based MundiSport Management (MSM), the producer and media rights owner of a brand new South African World Cup 2010 lead-up series entitled Soccer Route 2010, as its exclusive representative to distribute television, internet and mobile rights for the series across South East Asia, China, Hong Kong and Korea.
Soccer Route 2010 will provide an introduction and comprehensive 360˚ coverage of the goings-on in football, not only from around the world but with a special focus on the host, South Africa.
The 13-episodes series is an exciting, yet entertaining football program which will feature interviews with soccer superstars and celebrities like Felipe Scolari, Roberto Carlos, Didier Drogba, Luis Aragones, Benni McCarthy, Cesc Fabregas, Fatih Terim, Dick Advocaat, Kolo Toure and many more.
Within South Africa, the program will also take a look at the facilities that will be used during the 2010 World Cup and gives a in-depth perspective on South Africa’s preparation towards an African nation hosting football’s most important event for the first time.
Julian Jackson, Senior Vice President of Media for Total Sports Asia commented on the appointment: “This once in four-year extravaganza of football is when fans clamour for seemingly endless amounts of information and trivia about their favourite stars and teams and we are happy to be associated with a quality production like Soccer Route 2010 in our efforts to satisfy a football-mad region”.
MundiSport CEO, Felix Seghers, had this to say: “We are convinced that with Total Sports Asia, we have a superb partner in the distribution of this series to the Asian continent. Due to the market knowledge and experience of Total Sports Asia, the millions of football lovers in Asia, will enjoy the soccer celebrities telling about their early days, their career, ambition, family life and sharing their ideas and expectations of the World Cup in 2010”.
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