British Basketball signs Standard Life as title sponsor 12/08/2009 |
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British Basketball signed a five-year deal with Standard Life, the Edinburgh-based FTSE 100 asset managing business, as their title sponsor.
The deal will Standard Life support all four of the British teams; senior men and women, U20 men and women.
Whilst the partnership will run from 2009 to 2013 its impact has been felt immediately with the necessary funding now being available for television coverage of Game On At The O2. Highlights of the four-nation tournament will be aired on Sky Sports 3 on Monday 17 August.
(Source: British Basketball)
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