NBC, Universal Sports in deal with U.S. Gymnastics 13/08/2009 |
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USA Gymnastics has extended its partnership with NBC Sports for broadcast television coverage through 2012. In addition, USA Gymnastics has named Universal Sports as its official cable and digital media partner for this quadrennium. The 2009 Visa Championships will feature live coverage across the broadcast, cable and digital platforms.
“Increasing exposure of USA Gymnastics on broadcast, cable and the Web is a cornerstone of our business plan for this quad,” said Steve Penny, president of USA Gymnastics. “USA Gymnastics and NBC Sports have enjoyed a long and fruitful partnership, and our relationship with NBC Sports is fundamental to providing value to our sponsors. The addition of Universal Sports enables us to capitalize on the opportunities available through its digital, cable and Web assets. USA Gymnastics is now vertically integrated into the three media platforms, and our fans will have the opportunity to follow the USA’s top gymnasts to a greater degree.”
“Our relationship with USA Gymnastics is central to NBC Sports’ and Universal Sports’ long-term commitment to be the home for Olympic sports and America's exceptional Olympic athletes in between the Games.” said Gary Zenkel, president of NBC Olympics.
NBC Sports will continue to cover USA Gymnastics’ premier events, such as the Tyson American Cup and Visa Championships, along with the Pacific Rim Gymnastics Championships and the World Artistic Gymnastics Championships. Through its relationship with the International Gymnastics Federation, Universal Sports will carry extensive coverage of the World Championships and other international events, as well as expanded coverage of USA Gymnastics events and encore presentations of NBC Sports broadcasts. The agreement extends through 2012.
“This partnership allows us to expand our existing coverage of gymnastics with the full season of USA Gymnastics offerings and deliver it on a multiplatform basis, providing fans the opportunity to see these events whenever and wherever they want all year long,” said Claude Ruibal, CEO of Universal Sports.
For the 2009 Visa Championships, NBC Sports is carrying the final day of the women’s competition live in primetime on Aug.15, with a recap of the men’s final competition scheduled for Aug. 15 in the afternoon. Universal Sports will carry live simultaneous cable and Web coverage of the evening sessions on Aug. 13-14 and will re-air the NBC Sports broadcasts on a delayed basis.
The combined NBC Sports, Universal Sports and UniversalSports.com schedule is:
• Aug. 13 - Senior women’s first day of competition - Live, 8 p.m. ET - US cable/Web*
• Aug. 14 - Senior men’s final day of competition - Live, 8 p.m. ET - US cable/Web*
• Aug. 15 - Senior men’s competition recap broadcast - 3 p.m. ET - NBC Sports
• Aug. 15 - Senior women’s final day of competition - Live, 8 p.m. ET - NBC Sports/Web
• Aug. 15 - Senior women’s final day of competition - Encore, 10 p.m. ET - US cable*
* US stands for Universal Sports
Universal Sports and USA Gymnastics will work together to develop new content for universalsports.com. The two will also work cooperatively to promote event coverage, to provide promotional space on usa-gymnastics.org, and to maximize opportunities provided through their individual promotional assets. Earlier in 2009, Universal Sports carried a simulcast of NBC Sports’ broadcast of the Tyson American Cup and, most recently, provided both cable and Web coverage of the CoverGirl Classic.
(Source: US Gymnastics)
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