Ad sales on target, Olympic broadcast consortium says 21/08/2009 |
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Canada's Olympic broadcasters say they're ahead of revenue projections for Games-time ad sales. The CTV-Rogers Media Inc. consortium says they have signed agreements with 22 companies, including official Olympic sponsors.
There had been questions about whether the consortium could sell enough high-priced Olympic advertising to recoup their $153-million (U.S.) bid for the right to be the official Canadian broadcaster. But consortium president Keith Pelley said in a statement they are now ahead of their revenue plan.
He said the wide variety of networks within the consortium have helped them sell advertising packages for as low as $100,000, but they've also signed some multimillion-dollar deals.
The consortium includes French, English and multilingual television and radio stations.
(Source: theglobeandmail.com)
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