Sony to present on football sponsorship strategy at Soccerex 2009 21/08/2009 |
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In 2007 Sony Corporation signed a seven year global partnership agreement with FIFA worth US$305 million. As the 2010 FIFA World Cup approaches rapidly, Sony will host an exclusive session outlining why the FIFA World Cup is one of the most important sponsorship vehicles in the entertainment industry.
Earl Patton Junior (FIFA Partnership Project Office, Global Sponsorship Group, Sony) will discuss the development and management of their strategic portfolio and how football fits within the strategic initiatives of Sony.
This session is one of ten high-profile football industry presentations featuring rights holders and other industry stakeholders, such as Bundesliga & DFL Sports Enterprises GmbH, Tottenham Hotspur & KSS, Manchester City & Endemol Sports, Glenn Hoddle Academy and many more...
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