Asian Tour to get British exposure through Sky contract 24/08/2009 |
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The Asian Tour has signed a 3 1/2-year contract with Sky Sports to broadcast golf tournaments in Britain and Ireland, the Tour said on Monday, a week after Yang Yong-eun became the continent's first men's major champion.
Britain's dominant pay-TV sports broadcaster, owned by BSkyB, already shows Asian Tour events co-sanctioned by the European Tour and will now add the Macau Open, Malaysia's Iskandar Johor Open, and the Cambodian Open to its 2009 schedule.
"With Korea's Yang Yong-eun's historic victory at the US PGA Championship ... the Asian Tour's reputation for cultivating world beaters has been strengthened," the Tour said in a statement.
The deal is a boost for Asian Tour as it battles over the future of golf in the region with the OneAsia Tour, which was launched this year with the aim of becoming an elite platform for golfers in the Asia-Pacific region.
No financial details of the deal were disclosed.
(Source: Reuters)
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