No economic crisis for UEFA Champions League 25/08/2009 |
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The world's most lucrative club football competition, the European Champions League, will earn a record $1.55 billion US in marketing and television revenues for clubs and organizers UEFA this season.
The recession-defying figure is a rise of 33% from last season, according to figures released by UEFA.
The payouts will be matched for two more seasons after the European governing body signed global television and sponsorship deals -- including top-tier partners Ford, Heineken, MasterCard, PlayStation, Sony and UniCredit -- through 2012.
The elite 32 teams featured in the group stage draw next week will share more than two-thirds of total commercial revenues. Their payouts do not include money earned from sales of tickets and merchandise.
Each club is guaranteed a $10.1 million participation fee before play begins in September and will get bonuses based on results. A group stage victory pays $1.14 million, while the final next May is worth an extra $12.8 million to the winner and $7.4 million to the runner-up.
A team which won all six of its group matches and advanced through the knockout rounds to lift the trophy would be guaranteed $44.4 million, plus a share of television rights.
Reigning champion FC Barcelona earned almost exactly that amount last season with television money included. Runner-up Manchester United got the biggest payout, $53.8 million, in part because England is a more valuable television market than Spain.
This season, a tightly controlled distribution formula has created a pool of broadcast money totalling $481 million -- a rise of $90 million.
(Source: Torontosun.com)
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