Other website sections

»Sports Market Reports

»Sports Jobs

»Tenders

»Directory

»Conferences

Infront Sports & Media and Emmentaler Switzerland, the service organisation promoting Emmentaler AOC cheese, have announced that the famous Swiss cheese brand is to be the Official Sponsor of the FIS Ski Jumping World Cup event in Engelberg, Switzerland, exclusively in the dairy products category. The agreement covers two seasons until 2010/2011.

With the agreement, Emmentaler secures strong, visible presence during the event through extensive onsite signage. The brand will benefit from strong exposure through rotating board advertising in the finish area. Additional visibility will be ensured through branding on all bibs and a hot-air balloon onsite. This year’s event is scheduled for 19/20 December 2009.

Christoph Stadelmann, Emmentaler Switzerland Head of Marketing, said: “We are delighted that Emmentaler Switzerland can tie itself in with the only FIS Ski Jumping World Cup event in our home country with strong visibility in all our key markets across Europe. The sponsorship perfectly complements our existing long-term athlete endorsement of Andreas Küttel as the current World Champion in ski jumping.”

Bruno Marty, Infront’s Executive Director, Winter Sports, said: “The two year agreement with Emmentaler is another success story in the marketing of the FIS World Cup events in Switzerland and the skiing packages collectively offered by Infront. During the upcoming winter sport seasons we will deliver excellent exposure and outstanding service quality to Emmentaler. The brand has a strong track record in effective sponsorship. After more than five years, many fans still remember the famous Swiss cheese design racing suits of the Swiss Ski alpine team."