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MP & Silva, a leading international sports media company, announced today that they have appointed of Roberto Dalmiglio as the Managing Director of MP & Silva’s European operations. As part of the new appointment, Dalmiglio will now oversee and spearhead all sales and commercial activities across the European markets.

Dalmiglio joins MP & Silva’s from Union of European Football Associations (UEFA), where he had a key involvement in the management of UEFA’s national competitions media rights portfolio, and was responsible for the daily administration of the sales process and for account management delivery of UEFA EURO 2008TM. In addition to negotiations of key contracts for UEFA’s flagship competition, Dalmiglio also managed the direct marketing and sales of UEFA’s Youth, Futsal and Women’s competitions. Prior to UEFA, Roberto Dalmiglio served at the Media Partners (now renamed Infront Italy), and held several positions in Italian media group, Mediaset where his responsibilities including building relationships with major right holders and overseeing TV productions.

‘‘Over the last months, MP & Silva has continued to grow from strength to strength even in the face of the global slowdown, and so are delighted to secure the services of Roberto Dalmiglio, who will help us to shore up and strengthen our European operations and overall market position,’’ said Andrea Radrizzani, Group CEO, MP & Silva. ‘‘Roberto’s hands-on market expertise and deep market relationships with broadcasters, federations and other agencies makes him a great asset to MP & Silva, and we believe he will help us drive the growth of our pan-European operations.’’