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PGA TOUR launches new, free iPhone application 
 25/08/2009
 
 
The PGA TOUR, through its partnership with Turner Sports, today announced the official PGA TOUR App for iPhone and iPod touch is available at no cost on the App Store. The PGA TOUR App will leverage PGATOUR.COM's live video streaming and live scoring to provide an enhanced experience to iPhone and iPod touch users for each of the four PGA TOUR Playoffs for the FedExCup tournaments beginning with The Barclays (Aug. 27-30).

Following the Playoffs, the app will be available throughout the PGA TOUR Fall Series and beyond, providing fans instant access to every player and tournament. Presented by Nike Golf, the official PGA TOUR App is the only golf application to offer fans access to PGATOUR.COM's exclusive content, including custom live leaderboards, video highlights, play-by-play coverage, player stats and award-winning editorial franchises.

"PGATOUR.COM leads the field in its coverage of the PGA TOUR and continues to provide innovative, inside-the-ropes access that allows fans to follow golf action no matter where they are," said Matthew Hong, Turner Sports vice president and general manager of sports digital. "The launch of the official PGA TOUR App expands the site's portfolio of live coverage and the set of platforms on which our exclusive content around all aspects of the PGA TOUR is optimized."

"This new application is a natural extension of the PGA TOUR's desire to serve golf fans with the highest level of PGA TOUR coverage wherever they are," said Lee Bushkell, vice president and general manager, PGATOUR.COM. "We're excited to introduce it in time for fans to follow the excitement throughout the PGA TOUR Playoffs as the third FedExCup champion is crowned."

The PGA TOUR App will stream live video from all four Playoff Tournaments -- The Barclays (Thursday through Sunday), Deutsche Bank Championship (Sept. 4-7), BMW Championship (Sept. 10-13) and THE TOUR Championship presented by Coca-Cola (Sept. 24-27). Leveraging PGATOUR.COM's award-winning LIVE@ franchise, iPhone and iPod touch users can watch live video from the most exciting holes and tournaments in professional golf. Other features of the PGA TOUR App include live scoring, customizable leaderboards and tee times, giving fans instant access to every shot from their favorite TOUR players. The app also provides in-depth course breakdowns, hole images and descriptions from all TOUR events. Other features include in-round video highlights and shots of the day, player profiles and stats, PGA TOUR news and leaderboards, tee times and tournament schedules for the Champions Tour and Nationwide Tour.

The PGA TOUR App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

(Source: Pgatour.com)
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